How did we create the Corporate Indentity - LOGO OPH?

The communication message and LOGO were created on the basis of the global objective of the OPH

The global objective of the Operational Programme Health (OPH) is “Improvement of the conditions influencing health state of the productive-age and unproductive-age population of the SR by increasing quality, accessibility and effectiveness of the healthcare and health support under the healthcare infrastructure”.

The global objective will be fulfilled by realizing two priority axes.

Priority axis 1 is aimed at modernization of the healthcare system of hospitals.

Priority axis 2 is concentrated on the support of health and the prevention of health risks.

The global objective was an inspiration for us to create the communication message.

The message is: „Modernization of health infrastructure through the European Union funds for the improvement of the health state of the Slovak population“.

We used this basic message which relates to the global objective for creation of the LOGO.

 LOGO OPH consists of the cross and three symbolic building pillars.

The cross symbolizes help to the people.

The first building pillar symbolizes the European Union and financial resources from structural funds.

The second building pillar means Slovak health infrastructure.

 
The third building pillar represents the citizens of Slovakia.

Fotogaléria